How to cheapen a sport: use gradients and two-color value changes disgustingly to no end. It is not cutting-edge, it is awful. Hire some new direction in marketing and make your sport look good.. not cheap and even more annoying than it is now..
Can’t they create a brand identity that uses a one- or two- or even three-color design that actually looks decent? Instead of this black-on-whatever stuff that they’ve been doing?
Examples:
Sports leagues love using gradients to make their sport look cool. Some leagues look good but others really really do not, and the most overuse of the gradient would probably be NASCAR. Maybe your sport will look decent if they actually used white as their main color.
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